Mission statement
To support a multifaceted educational campaign to correct the misperceptions about schizophrenia among the general public, using multiple media platforms
To pursue a relentless campaign to eliminate the stigma of serious psychiatric brain disorders like psychosis and to equate them with other neuropsychiatric disorders like Parkinson’s Disease, Huntington’s Disease or stroke
To raise charitable contributions to support biopsychosocial research that will accelerate the prospects of prevention or a cure for schizophrenia and related psychoses
To inspire hope among patients and their families about the increasing prospects of remission and recovery through new treatments that parallel the momentous advances in understanding the neurobiology of psychotic disorders
To start a dialog among psychiatrists and other mental health professionals about shedding the term “schizophrenia” and to replace it with a scientifically more accurate name, not associated with decades of misleading notions and stigma
To vigorously address the grave injustice of criminalizing medically ill patients who have brain disorders with behavioral pathology, incarcerating them in jails and prisons instead of treating them in a hospital